


Marketing analytics
Marketing analytics it is process of collecting ,classifying , measuring and analyzing data for marketing activities to understand what works and what doesn’t. It generally helps business and organisation to track performance across channels like website , social media and ads . marketing analytics generally used for data driven marketing decision makeing .Even it used for marketing forcasting .

SEM (SEARCH ENGINE MARKETING)
Search engine marketing (SEM) it generally considered digital marketing startegy used to promote webiste on serach engine through paid advertising.